UCLA Anderson’s Magali Delmas Sheds Light on the New Climate for Corporate Environmental Responsibility

UCLA Anderson takes a look into UCLA’s Magali Delmas’ career, her interest in encouraging industries to become more environmental, and her motivation behind writing her new book, “The Green Bundle.” At a Zocalo Public Square event, she explains what needs to be done to create successful green products and it includes selling personal benefits and providing the information. With those things, consumer behavior can be changed for the better.