Alejandra Campoverdi is an advocate for women’s health and empowerment, a former White House aide to President Obama, and a media executive. Prior to running for U.S. Congress in California in early 2017, Alejandra was founding Managing Editor of #EmergingUS at the Los Angeles Times, a digital platform founded by Jose Antonio Vargas that explored the emerging American identity. Alejandra previously served as Senior Advisor for Innovation and Communications Strategy for Univision Network News and was a part of the team that launched Fusion.
From 2009-2012, Alejandra worked in the White House, initially as Special Assistant to the Deputy Chief of Staff for Policy, and later as the first White House Deputy Director of Hispanic Media. In this role, she developed and implemented the White House’s multimedia communications strategy in relation to the U.S. Hispanic community and briefed President Obama in preparation for interviews with Hispanic media. Previously, Alejandra worked on The California Endowment’s Agricultural Worker Health Initiative, which focused on improving the health and living conditions of California’s agricultural workers.
Alejandra was a Riordan Fellow at UCLA’s Anderson School of Management (Class of 2005), and in 2015 received the Riordan Programs’ Distinguished Alumni Achievement Award. She holds a Master of Public Policy from Harvard University’s Kennedy School of Government and graduated cum laude from the Annenberg School for Communication & Journalism at the University of Southern California. Alejandra has been appointed to the California Children and Families Commission, also known as “First 5 California”, which convenes, partners in, supports and helps lead the movement to create and implement a comprehensive, integrated, and coordinated system for California’s children prenatal through age 5 and their families. She currently sits on the Advisory Board of Harvard’s Shorenstein Center on Media, Politics and Public Policy, the Executive Advisory Board of the Harvard Journal of Hispanic Policy and is a member of the Pacific Council on International Policy. Alejandra is a volunteer teacher for Inside Out Writers, through which she teaches a weekly creative writing class to incarcerated young women in Los Angeles’ Central Juvenile Hall.