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Samantha Morse

PhD Student

English


Projects

The Green Bundle

The Green Bundle: Pairing the Market with the Planet

The market for green products has expanded rapidly over the last decade, but most consumers need something more than eco-benefits to motivate their purchases. Magali A. Delmas and David Colgan argue that many green products now offer the total packageā€”a “green bundle” that checks the environmental box, but also offers improved performance, health benefits, savings,...