Projects

ccep

Energy Conservation Behavior

UCLA ENGAGE investigates how real-time energy consumption feedback can be used as an effective tool for energy conservation. It applies insights from behavioral science to design optimal interventions for changing energy use behavior. It is among the largest behavioral experiments in energy conservation in the United States.

CCEP

Food Eco-labels

Our research seeks to understand how emotions play a role in the purchasing of green products.  We considered four eco-labels that are found on meat products, and paired them with different visual stimuli to see how consumers’ willingness to purchase these products changed.  Each of the labels offers different human and environmental health benefits, ranging...

ccep

How should firms disclose their environmental performance?

Firms have various avenues through which to disclose environmental performance information. This project examines two information disclosure strategies (public information disclosure to stakeholders and private information to legislators through lobbying), focusing on how managers choose between them, how environmental performance affects the two strategies, and how the strategies jointly affect corporate financial performance. In this...

Climate Lobbying

Between 2006 and 2009, firms spent over a billion dollars lobbying on climate-related bills and issues. Such spending is largely perceived as a strategy by industry to oppose regulation. Research has barely begun to investigate how firm-level performance on salient political issues affects corporate political strategy. In this article, we address this issue in the...

Eco-labels and Cleaning Product Attributes

In this project, which was also a practicum project, we examine the preferences of consumers over different eco-label attributes for cleaning products. To accomplish this goal, we designed and implemented a survey to gather information on consumers’ perceptions and actions regarding cleaning products and the environment. We found that consumers value the effectiveness and price...