effective on-screen sustainable behavior and message placement

Effective on-screen sustainable behavior and message placement

More than ever before, streaming services and television are easily accessible and readily available in society. 55 million Americans are subscribed to Netflix and 94 million Americans pay for television subscriptions. As the effects of climate change continue to intensify, we aim to draw attention to the enormous potential of on-screen eco-placements, which show eco-friendly...

View of Earth from space

Extreme Weather

Extreme Weather in California and Climate Change: Droughts and Flooding California was in drought from 2006-2009, and then again for another three years, from 2011 to 2014. Los Angeles and much of Southern California continued to be dry from 2016-2017. During these long years, the Southern California region learned to rely more on highly treated...