Projects

Eat Your Water by Sam Swartz

Although the last year brought much needed rainfall, California is still facing a long-term drought. In many parts of the state, crops and farmland remain under stress and the state’s agricultural economy is still under threat. One of the most egregious wasters of water is the beef industry, which not only takes valuable water from...

CCEP

Food Eco-labels

Our research seeks to understand how emotions play a role in the purchasing of green products.  We considered four eco-labels that are found on meat products, and paired them with different visual stimuli to see how consumers’ willingness to purchase these products changed.  Each of the labels offers different human and environmental health benefits, ranging...

Increasing the Beneficial use of Organic Waste in California

Background California’s dairy industry has a long and rich history.  It stands today as the largest dairy state with some of the most unique laws and regulations in the country. Our project aims to provide more clear information on sustainable dairy farm processes, advocacy and policy. Policy, climate, culture and size all contribute to the...

Eco-labels and Quality in Wine

Eco-labels are part of a new wave of environmental policy that emphasizes information disclosure as a tool to induce environmentally friendly behavior by both firms and consumers. Little consensus exists as to whether eco-certified products are actually better than their conventional counterparts. This study seeks to understand the link between eco-certification and product quality. We...