We develop quantitative measures of firm, product and supply chain “greenness” to help businesses think holistically about risks and opportunities around sustainability.
PROJECTS
Green Bundle The market for green products has expanded rapidly over the last decade, but most consumers need something more than eco-benefits to motivate their purchases. The Green Bundle, a new book by Magali Delmas, offers strategies to reach a vast, largely untapped consumer market. Green Bundle Book Site The market for green products has...
The circular economy has come to the foreground as a promising means through which to achieve sustainable development. Despite the wealth of literature and action plans centered around the circular economy, large barriers to reduce, reuse and recycle still exist. In this project, we study how to use information to motivate individuals and corporations to...
Shaffer HB, McCartney-Melstad E, Ralph P, Bradburd G, Lundgren E, Vu J, Hagerty B, Sandmeier F, Weitzman C, Tracy CR.
Published Work | 2017 |
