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Business Sustainability Metrics

We develop quantitative measures of firm, product and supply chain “greenness” to help businesses think holistically about risks and opportunities around sustainability.

PROJECTS
The Green Bundle

The Green Bundle: Pairing the Market with the Planet

The market for green products has expanded rapidly over the last decade, but most consumers need something more than eco-benefits to motivate their purchases. Magali A. Delmas and David Colgan argue that many green products now offer the total package—a “green bundle” that checks the environmental box, but also offers improved performance, health benefits, savings,...