Why Are We So Bad at Talking About Climate Change?
What I learned through Climate Lab, a new video series I’m hosting in partnership with the University of California and Vox, is that most climate change messaging is filled with doom and gloom. This has the opposite effect in getting us to care and take action. Human nature is hard-wired for optimism, and we shut down when we hear how we are destroying the planet. This messaging is not motivating us to act.