Magali Delmas in Daily Bruin: Legislative act could create catalyst in reduction of statewide plastic waste

Magali Delmas, a professor and the director of the UCLA Center for Corporate Environmental Performance, said she hopes this bill will encourage entrepreneurs to create and promote plastic alternatives. Those alternatives will make the transition both easier and more economically desirable for businesses, she added.

“We have a very vibrant entrepreneurial economy in California in particular,” she said. “If making these changes were easy, we would have done it already. That’s why we need regulations to provide the right kind of incentive for people to change, to look for these solutions and make them more economically viable.”