Jimmy Lee

Undergraduate student


Bio

Jimmy Lee is a third year neuroscience major and geology minor. Jimmy is doing research on climate change impacts on the tropical oceans and polar oceans using novel chemical tracers. He is interested in surface geology, as well as neural mechanisms for cognition and memory. Jimmy likes cooking, tea, hi-fi audio, and East Asian history/culture.

Projects

The Green Bundle

The Green Bundle: Pairing the Market with the Planet

The market for green products has expanded rapidly over the last decade, but most consumers need something more than eco-benefits to motivate their purchases. Magali A. Delmas and David Colgan argue that many green products now offer the total packageā€”a “green bundle” that checks the environmental box, but also offers improved performance, health benefits, savings,...