Justine Kimball

Researcher


Bio

Dr. Justine Kimball was a researcher at UCLA. She now is theNational Coral Reef Monitoring Program Coordinator at NOAA. Justine completed her B.S. the University of California Santa Barbara and her Ph.D. at Stanford University. She also held a John A. Knauss Marine Policy Fellowship with the Navy focused on climate change and ocean impacts, prior to joining NOAA.

Projects

The Green Bundle

The Green Bundle: Pairing the Market with the Planet

The market for green products has expanded rapidly over the last decade, but most consumers need something more than eco-benefits to motivate their purchases. Magali A. Delmas and David Colgan argue that many green products now offer the total package—a “green bundle” that checks the environmental box, but also offers improved performance, health benefits, savings,...