neil lessem

Neil Lessem

Ph.D. Candidate

Department of Economics

Neil Lessem is a Ph.D. Candidate in the department of economics at UCLA. His current research examines consumer demand for environmentally friendly or “green” products. This involves applying and extending the social science literature on pro-social choices (as opposed to pro-self) into the green product/activity realm. Neil believes economics provides a great tool set for looking at the world. To him, the core insight of economics is that people follow incentives – so to understand why people or firms are engaging in actions that lead to a poor outcome for themselves or society, we just need to understand where their incentives lie. Apart from economics, Neil enjoys mountain biking, volleyball, hiking, cycling and soccer. Originally from South Africa, Neil obtained an honours degree in business and economics at the University of Cape Town.


energy conservation behavior

Energy Conservation Behavior

UCLA ENGAGE investigates how real-time energy consumption feedback can be used as an effective tool for energy conservation. It applies insights from behavioral science to design optimal interventions for changing…


Eco-Premium or Eco-Penalty? Eco-labels and Quality in the Organic Wine Market

M. Delmas, N. Lessem

Published Work | 2015 | Business and Society

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