Do Greens Drive Hummers or Hybrids? Environmental Ideology as a Determinant of Consumer Choice

M. Kahn

This paper uses several California data sets to test for differences in consumption patterns between greens and browns. A person’s “environmentalism” is rarely observed in consumer data sets. In California, a community’s share of Green Party registered voters is a viable proxy for community environmentalism. Environmentalists are more likely to commute by public transit, purchase hybrid vehicles, and consume less gasoline than non-environmentalists.

Working Paper | 2006

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