Comfort Udah

PhD Student



Comfort is interested in environmental justice and the politics of storytelling, particularly in conversation with indigeneity and global politics in postcolonial spaces. She has also worked on UCLA’s Climate Change curricular innovations program.


The Green Bundle

The Green Bundle: Pairing the Market with the Planet

The market for green products has expanded rapidly over the last decade, but most consumers need something more than eco-benefits to motivate their purchases. Magali A. Delmas and David Colgan argue that many green products now offer the total package—a “green bundle” that checks the environmental box, but also offers improved performance, health benefits, savings,...