Mark Huerta

Co-Founder and CEO

33 Buckets

Nominated by Melani Walton

33 Buckets


Mark Huerta is co-founder and CEO of 33 Buckets, a consultancy that empowers rural communities in third-world countries to develop solutions to drinking water problems. The 2017 World Economic Forum report names unclean water as the greatest concern over the next 10 years and one of the top three risks to global society. 33 Buckets, whose name is inspired by the atomic number of arsenic removed (33), addresses the issue by setting up self-sustaining water businesses in rural communities. Mark holds a MS in biomedical engineering from Arizona State University, where he is pursuing a PhD in the Engineering Education Systems & Design Program.  



The Green Bundle

The Green Bundle: Pairing the Market with the Planet

The market for green products has expanded rapidly over the last decade, but most consumers need something more than eco-benefits to motivate their purchases. Magali A. Delmas and David Colgan argue that many green products now offer the total package—a “green bundle” that checks the environmental box, but also offers improved performance, health benefits, savings,...