Rebecca Ash

Guest Writer


Bio

Rebecca Ash is a senior in UCLA IoES’s Environmental Science program. Throughout her time at UCLA, she has taken classes in policy, sustainability, and chemical and physical sciences. In the fall, she will travel to Costa Rica to finish up her degree, taking classes and doing research related to her concentration in conservation biology.

Rebecca is originally from the San Francisco Bay area and enjoys camping, hiking, and spending time with friends and family in her free time.

Projects

The Green Bundle

The Green Bundle: Pairing the Market with the Planet

The market for green products has expanded rapidly over the last decade, but most consumers need something more than eco-benefits to motivate their purchases. Magali A. Delmas and David Colgan argue that many green products now offer the total package—a “green bundle” that checks the environmental box, but also offers improved performance, health benefits, savings,...