eco-labels and cleaning product attributes

Research Project | 2016

Eco-labels and Cleaning Product Attributes

In this project, which was also a practicum project, we examine the preferences of consumers over different eco-label attributes for cleaning products. To accomplish this goal, we designed and implemented a survey to gather information on consumers’ perceptions and actions regarding cleaning products and the environment. We found that consumers value the effectiveness and price of a cleaning product the most, followed by possible health impacts, and then possible environmental impacts. Additionally, we found a correlation between a consumer’s willingness to pay for environmentally friendly products and their perception of its effectiveness. Contrary to our hypotheses, income and education were not significant predictors of a consumer’s willingness to pay.