a guide for companies on how to bundle green benefits with consumer perks


The Green Bundle

Pairing the market with the planet.

The market for green products has expanded rapidly over the last decade, but most consumers need something more than eco-benefits to motivate their purchases.

Thursday, August 16
7:30-8:30pm conversation 
8:30-9:30pm reception with wine provided by Fetzer Vineyards

La Kretz Garden Pavilion 
UCLA Botanical Gardens


Join UCLA environmental economist Magali A. Delmas, writer David Colgan, Environmental Media Association President & CEO Debbie Levin and Elizabeth Drake of Bonterra Organic Vineyards as we dive into specific ways companies can use the The Green Bundle’s strategies to reach a vast, largely untapped consumer market. Actor and activist Olesya Rulin will moderate the discussion.

Delmas and Colgan’s new book, The Green Bundle, offers communication techniques for pushing consumers in a sustainable direction. The event includes a panel discussion, premiere screening of mini-documentary on organic wine and reception featuring Fetzer wine.

Parking is available at structure 2 for $12.