Geof Rochester is a recognized thought-leader across corporate sustainability, CSR, NGO management, philanthropy, and social entrepreneurship. Founder of GRC Advising, he advises nonprofit, social enterprise and corporate brand leadership on marketing strategy and social purpose. Past and current clients include Day One, Purify Fuel, American Farmland Trust, AppHarvest, Ziggie.com, and MindSpark Learning. Rochester holds distinctive and dynamic experience with the world’s leading conservation NGO, media companies, and consumer brands.
Rochester has served in global roles. As Managing Director and Chief Marketing Officer of The Nature Conservancy, he directed the organization’s marketing, membership and visibility strategies. At TNC he pushed the organization to broaden its impact beyond traditional audiences for environmental support by going after mega-brand partners and securing unusual collaborations with companies like Macy’s, Subway, Harley Davidson, Univision, Globo, Tencent, and a host of other leading global organizations. Rochester previously held the positions of Executive Vice President for Marketing at World Wrestling Entertainment, and Senior Vice President for Marketing at Showtime Networks. Earlier in his career, he served in senior marketing positions with Comcast Communications, Radisson Hotels International, and Procter and Gamble.
Rochester is highly sought after for his insights and opinions, his guidance, inspiration, and heart. He has served on several advisory boards including EcoAmerica, MMGY Global, Wharton IGEL, Sonoma County Winegrowers, the Georgetown University Alumni Association and the Sustainable Ocean Alliance. Born in Barbados and raised in Brooklyn, he earned his bachelor’s degree from Georgetown University and an MBA from the Wharton School of the University of Pennsylvania.