Air travel plays a vital role in today’s life because it makes remote destinations accessible and short getaways possible. Despite its benefits, air transportation contributes heavily to climate change. Behavioral change is seen as a key driver in mitigating the environmental impacts of air travel. One way to encourage behavioral change is to use eco-labels. This project explores how an eco-label could be developed for the airline industry to function as a potential driver for behavioral change. This project is a first step towards the introduction of an industry-wide eco-labelling scheme for the airline industry that could help reduce the environmental impacts of aviation through behavioral change.