CCEP

Stefan Baumeister

Visiting scholar


Projects

The Green Bundle

The Green Bundle: Pairing the Market with the Planet

The market for green products has expanded rapidly over the last decade, but most consumers need something more than eco-benefits to motivate their purchases. Magali A. Delmas and David Colgan argue that many green products now offer the total packageā€”a “green bundle” that checks the environmental box, but also offers improved performance, health benefits, savings,...

ccep

An eco-label for the airline industry?

Air travel plays a vital role in today’s life because it makes remote destinations accessible and short getaways possible. Despite its benefits, air transportation contributes heavily to climate change. Behavioral change is seen as a key driver in mitigating the environmental impacts of air travel. One way to encourage behavioral change is to use eco-labels....

Publications

An eco-label for the airline industry?

Stefan Baumeister

Published Work | 2017 | Journal of Cleaner Production