CCEP

Morgan Barnes

Researcher


La Kretz Hall, Suite 300
Los Angeles, CA 90095

Projects

CCEP

Food Eco-labels

Our research seeks to understand how emotions play a role in the purchasing of green products.  We considered four eco-labels that are found on meat products, and paired them with different visual stimuli to see how consumers’ willingness to purchase these products changed.  Each of the labels offers different human and environmental health benefits, ranging...