CCEP

Morgan Barnes

Researcher


La Kretz Hall, Suite 300
Los Angeles, CA 90095

Projects

The Green Bundle

The Green Bundle: Pairing the Market with the Planet

The market for green products has expanded rapidly over the last decade, but most consumers need something more than eco-benefits to motivate their purchases. Magali A. Delmas and David Colgan argue that many green products now offer the total package—a “green bundle” that checks the environmental box, but also offers improved performance, health benefits, savings,...

CCEP

Food Eco-labels

Our research seeks to understand how emotions play a role in the purchasing of green products.  We considered four eco-labels that are found on meat products, and paired them with different visual stimuli to see how consumers’ willingness to purchase these products changed.  Each of the labels offers different human and environmental health benefits, ranging...