Adel Essaddam co-invented a technology that aims to disrupt the $110 billion plastic industry and save the world from plastic waste. By 2050, it is estimated that there will be more plastic, by weight, in the ocean than fish. The process Adel helped invent and promotes through LOOP breaks down polyethylene terephthalate (PET) without using heat or pressure, enabling reuse of what would otherwise be considered waste material. Trilingual in English, French and Arabic, Adel leads a department of 11 chemists and holds meetings with partners and clients all over the world. He studied composites material transformation technique and natural sciences at CÉGEP de Saint-Jérôme. His work in partnership with beverage company Evian has been featured in publications such as National Geographic, CNBC and Waste 360.