Eco-labels and Green Consumers

We investigate the environmental and economic benefits derived from the adoption of corporate sustainability practices.

PROJECTS

the green bundle: pairing the market with the planet

The Green Bundle: Pairing the Market with the Planet

Green Bundle The market for green products has expanded rapidly over the last decade, but most consumers need something more than eco-benefits to motivate their purchases. The Green Bundle, a new book by Magali Delmas, offers strategies to reach a vast, largely untapped consumer market. Green Bundle Book Site The market for green products has...

an eco-label for the airline industry?

An eco-label for the airline industry?

Air travel plays a vital role in today’s life because it makes remote destinations accessible and short getaways possible. Despite its benefits, air transportation contributes heavily to climate change. Behavioral change is seen as a key driver in mitigating the environmental impacts of air travel. One way to encourage behavioral change is to use eco-labels....

food eco-labels

Food Eco-labels

Our research seeks to understand how emotions play a role in the purchasing of green products.  We considered four eco-labels that are found on meat products, and paired them with different visual stimuli to see how consumers’ willingness to purchase these products changed.  Each of the labels offers different human and environmental health benefits, ranging...

eco-labels and cleaning product attributes

Eco-labels and Cleaning Product Attributes

In this project, which was also a practicum project, we examine the preferences of consumers over different eco-label attributes for cleaning products. To accomplish this goal, we designed and implemented a survey to gather information on consumers’ perceptions and actions regarding cleaning products and the environment. We found that consumers value the effectiveness and price...

eco-labels and quality in wine

Eco-labels and Quality in Wine

Eco-labels are part of a new wave of environmental policy that emphasizes information disclosure as a tool to induce environmentally friendly behavior by both firms and consumers. Little consensus exists as to whether eco-certified products are actually better than their conventional counterparts. This study seeks to understand the link between eco-certification and product quality. We...

health, sustainability & the built environment

Health, Sustainability & the Built Environment

Healthy Buildings and Healthy Homes: Could Indoor Spaces Be Making You Sick? Watch the video of this great conversation moderated by Professor Maggie Delmas, and organized in collaboration with Impact@Anderson and the Ziman Center for Real Estate. Keynote presented by William Hayward (Founder and CEO, Hayward Score) with panelists Jennifer Bethelot-Jelovic (President and CEO, A...

the circular economy: reduce, reuse and recycle

The Circular Economy: Reduce, Reuse and Recycle

The circular economy has come to the foreground as a promising means through which to achieve sustainable development. Despite the wealth of literature and action plans centered around the circular economy, large barriers to reduce, reuse and recycle still exist.  In this project, we study how to use information to motivate individuals and corporations to...

Publications


The effectiveness of US energy efficiency building labels

Omar Isaac Asensio, Magali A. Delmas

Published Work | 2017 | Nature Energy


An eco-label for the airline industry?

Stefan Baumeister

Published Work | 2017 | Journal of Cleaner Production


Does Organic Wine Taste Better? An Analysis of Experts’ Ratings

M. Delmas, O. Gergaud, J. Lim

Published Work | 2016 | Journal of Wine Economics


Eco-Premium or Eco-Penalty? Eco-labels and Quality in the Organic Wine Market

M. Delmas, N. Lessem

Published Work | 2015 | Business and Society


What can we learn from high-frequency appliance-level energy metering? Results from a field experiment

V. Chen, M. Delmas, W. Kaiser, S. Locke

Published Work | 2014 | Energy Title


Sustainable Certification for Future Generations: the Case of Family Business

M. Delmas, O. Gergaud

Published Work | 2014 | Family Business Review


Choosing the Right Eco-Label for Your Product

M. Delmas, N. Nairn-Birch, M. Balzarova

Published Work | 2013 | Sloan Management Review


Environmental standards and labor productivity: Understanding the mechanisms that sustain sustainability

M. Delmas, S. Pekovic

Published Work | 2012 | Journal of Organizational Behavior


Eco-Labeling Strategies: The Eco-Premium Puzzle in the Wine Industry

M. Delmas, L. Grant

Published Work | 2008 | Business & Society