Business is often blamed for playing a major role in contributing to environmental problems, but it also represents perhaps the largest opportunity to create a more sustainable future. At the Center for Corporate Environmental Performance, we work to create that future using innovative market-based approaches with business.
Through cross-disciplinary research, educational programs, and ground-breaking collaboration with organizations that are committed to improving their performance, CCEP helps find market oriented solutions to address sustainability challenges.
What we do
Using experimental research, surveys and hard data from a wide range of sources, we focus on three primary subjects:
- Business sustainability metrics: We develop science-based metrics of corporate sustainability and social responsibility that can help firms, investors, consumers and stakeholders make decisions that are better for people and the planet.
- Sustainable behavior: We use behavioral science to move consumers towards more sustainable consumption behavior.
- Innovative Solutions: We bring uplifting conversations with scientists and entrepreneurs who are creating innovative solutions for the planet.
The market for green products has expanded rapidly over the last decade, but most consumers need something more than eco-benefits to motivate their purchases. The Green Bundle, a new book by Magali Delmas, offers strategies to reach a vast, largely untapped consumer market.
Our research shows that transparency is key to successful strategies in business sustainability. Putting that philosophy into practice, we offer our research data to interested parties to further research in this area.